How I Land does one thing: it shows you, live, how far your face is from a look you chose, and what to move. Here is how that compares with other ways of working on how you come across, and where another tool is the better choice.
A mirror
A mirror shows your face. It does not show the target, or how far you are from it. How I Land draws the look on your own face and names the next move in degrees and plain words, so you are not guessing whether the slight smile you are making is slight.
Recording yourself on video
A recording shows you afterwards. By then the position is gone and you have to find it again. How I Land works while you move, so you feel the position at the moment it is right, and hold it for five seconds. Nothing is recorded.
Speech and presentation coaches
Apps that score a recording of you speaking work on voice, pace, filler words and wording. How I Land works on the face and the head only. The two cover different things and go well together.
Resting-face apps
Some apps learn a friendly face you set yourself and nudge you during calls when you drift from it. They hold you to your own baseline. How I Land gives you research-based targets for ten different impressions and teaches each position in a few seconds; it does not run in the background.
Apps that analyse a photo or a clip
These report on a picture or a short video after you hand it over. How I Land gives the correction live and sends nothing anywhere.
Emotion practice apps
These train the basic emotions: happy, sad, angry, surprised. How I Land trains impressions, how you want to be seen: approachable, competent, trustworthy. An impression is a recipe of several small things at once, such as chin angle, smile size and brow height.
Face-rating apps
These score a photo of your face or suggest changing its features. How I Land scores nothing and leaves your features alone. It works on the part you can change in a second, the way you hold your face, which in one study moved first impressions more than the face itself (Sutherland, Young & Rhodes 2017).
A human coach
An acting, communication or image coach sees all of you: voice, posture, words, the situation. That takes money and an appointment. How I Land is free, private and there at any hour, and covers one thing. Use it between sessions, or before you decide you need them.
Where How I Land is the wrong tool
- Your voice, your words, your posture and your gestures. It reads the face and the head.
- Reading other people’s faces. It works on yours.
- A score, a ranking or an opinion on your looks.
- Therapy, diagnosis or treatment.
At a glance
- Feedback
- Live, while you move
- Target
- The impression you choose: ten looks
- Evidence
- 46 linked studies, shown under “Why” in the app
- Culture
- Twelve regions
- Camera picture
- Never recorded, stored or sent
- Account
- None
- Price
- Free
- Runs on
- A phone or a computer, in the browser
Free. Nothing is recorded, stored or sent.