A look is a recipe for the face and the head: what to do, with numbers, and why it reads the way it does. Each one is built from published research on first impressions. In the app you match it live on your own face.
Whichever you choose, be in the look when your eyes meet theirs. People settle on a face within about a tenth of a second (Willis & Todorov 2006; Todorov, Pakrashi & Oosterhof 2009).
Approachable
A smile people can see, brows not lowered, head level, eyes on theirs.
Good for: meeting new people, networking, a first day, work that faces customers.
Happy
A broad smile with teeth showing, head level or up, eyes on theirs; cheeks lifted until the eyes narrow make it warmer still.
Good for: photos, greetings, good news.
Open
A quick lift of the brows with a smile and parted lips, head level: the face of a greeting.
Good for: the first second of a meeting: a greeting, an introduction, a hello across a room.
Confident
Chin up about 15°, a small closed smile, eyes on theirs.
Good for: presentations, interviews, negotiations, walking into a room.
Competent
A slight closed smile, eyes fully open, brows not lowered, head level, eyes on theirs.
Good for: job interviews, client meetings, professional photos.
Trustworthy
A mild smile that builds slowly, brows not lowered, head level, eyes on theirs.
Good for: first meetings, sales, any moment you ask someone to take your word.
Calm
Nothing raised, widened or drooping: brows and eyes at rest, lips closed, head level, eyes on theirs.
Good for: difficult conversations, pressure, the moment before you speak.
Alert
Upper lids a little higher than at rest, mouth corners level, head level, eyes on theirs.
Good for: long meetings, video calls, the day after a short night.
Mysterious
Full attention on them, nothing given away.
Good for: photos, a stage persona, a look held across a room.
Intimidating
Chin down about 10°, no smile, lips closed, brows not raised, eyes held on theirs.
Good for: competition, acting, a role that calls for it.
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